Printed umbrellas: Ideal advertising media
As well as key rings and mouse mats, the YOW! Shop also stocks customisable umbrellas. Here are a few reasons why you might want to use them as promotional items.
In our online shop, you’ll find a wide range of items that can be used for effective and personalised advertising. As well as key rings and mouse mats, you’ll also find printable umbrellas here – from pocket umbrellas to golf umbrellas. But why might these be the ideal advertising mediums? Here are a few reasons:
• They’re real eye-catchers in bad weather: customised umbrellas attract attention, giving your advertising a wide reach – because umbrellas are used in public. This allows you to boost your company’s profile in a targeted way. What’s more, a promotional umbrella also serves as a mobile advertising space.
• They come in various sizes. In any case, a large advertising space is a significant advantage – particularly when compared to an inconspicuous key ring. Thanks to this space, there is even more scope for customisation; for example, logos, slogans and images can all be featured on them.
• Furthermore, high-quality, robust umbrellas ensure regular and long-term use. The umbrella becomes the perfect everyday companion for your customers – the more durable, the better. When choosing the material for your promotional items, therefore, be sure to opt for robust fabric that is tear-resistant and, if necessary, can withstand a storm.
• As a general rule, everyone owns an umbrella – because they are simply an indispensable everyday item that prevents you from getting completely soaked during the odd rain shower. And they literally convey to the customer that you won’t leave them out in the rain – which makes them keen to go for a walk even in supposedly bad weather.
• Umbrellas, however, protect not only from rain but also from excessive sunlight.
What to look for in an umbrella
What generally makes a good umbrella, apart from providing optimal protection against water or the sun? Well, in general, umbrellas should be lightweight and dry quickly. When buying one, also pay attention to how comfortable the handle feels in your hand. The texture of the handles can influence the overall comfort when carrying it. Of course, you shouldn’t overlook the purchase cost either – particularly when it comes to promotional umbrellas that you’re giving away for free. So, when making a purchase, you should ensure not only exceptional value for money but also outstanding quality.
Umbrella customisation with flex film
There are many transfer methods available for printing your logo onto promotional items. Textile printing with flex is a well-established method. It works relatively well on water-repellent materials such as umbrellas, rain jackets or, more generally, nylon fabrics. As standard flex film adheres only to a limited extent to such water-repellent materials due to its chemical composition, we recommend using a so-called nylon flex film, e.g. STAHLS Flex Film Premium Plus Nylon. It is a high-quality, thin textile printing film made of polyurethane, specifically designed for printing on nylon textiles. Offering high opacity and a matt finish, this film can be printed onto almost all standard nylon textiles available on the market. It is suitable for multi-colour prints and is easy to cut and weed.
Tip: For materials that are very heat-sensitive, simply reduce the transfer temperature in the press whilst increasing the transfer time. Before starting a production run, it is advisable to experiment to find the correct transfer parameters for your material and to carry out test prints.
